Privacy Policy
This Privacy Policy explains how Itinio collects, uses, stores, and shares personal data when you use the Itinio mobile application and related services.
In short, Itinio uses account data, location data when permitted, app usage and analytics data, and purchase data to provide travel planning features such as user authentication, saved plans, favorites, maps, routes, nearby place discovery, and optional premium subscriptions. If you write to us through the in-app support chat, we also keep your conversation with us so that we can answer you. To measure how well our ads work, the app also shares a limited set of events with Meta, such as when you install it or start a free trial; your device’s advertising identifier is only included if your device settings allow it.
1. Who we are
Itinio is a travel planning application that helps users discover places, view maps, organize plans, save favorites, and manage travel content.
Itinio is operated by itinio LLC, a limited liability company organized under the laws of New Mexico, USA, with its address at 412 W 7th St, Clovis, NM 88101, United States. itinio LLC is the controller responsible for your personal data.
For privacy-related questions, you can contact: support@itinio.app.
2. Data we collect
2.1 Account and authentication data
When you sign in, especially through Google Sign-In and Firebase Authentication, we may process:
- your unique user identifier
- your email address
- your first name and last name, when available
- basic authentication and session data
2.2 Location data
If you grant location permissions, Itinio may access your precise or approximate location to provide location-based features, such as:
- showing nearby places
- improving map and route-related functionality
- displaying location-relevant travel content
Location access is optional, but some app features may not work properly without it.
2.3 User content and app data
When you use Itinio, we may process data you create or save, such as:
- saved plans and itineraries
- favorite places
- template selections and planning preferences
- basic profile data needed to support your account
2.4 Technical and operational data
We may also process limited technical data necessary to operate and protect the service, such as:
- device and app version information
- request and error logs
- authentication validation data
2.5 Purchase and subscription data
Itinio offers optional in-app purchases and subscriptions (for example, the “Explorer” subscription and “City Pass”). Payments are processed by the Apple App Store or Google Play; we do not receive or store your card or payment details. We process purchase-related data such as:
- purchase and subscription status (for example active, in trial, or expired)
- product identifiers and transaction identifiers
- purchase history needed to grant and restore access to paid features
Subscription and entitlement status is managed through our payments provider, RevenueCat.
2.6 Analytics and usage data
To understand how the app is used and to improve it, we process product-interaction and usage data, such as screens viewed and features used. This analytics data is processed through PostHog. We do not use this analytics data to track you across other companies’ apps or websites. Advertising measurement is a separate, limited process, described in section 2.9.
2.7 Support chat, notifications, and emails
If you contact us through the in-app support chat, we store your messages and our replies, the topic you choose, when messages are sent and read, and the app version and platform you write from. This information is linked to your account, so you can see your whole history with us from any device.
Only the members of the Itinio team who answer support requests can read your conversations. To help you, they can also see basic information about your account: your name and email address, sign-up date, language, country, subscription status, and your trips. Our analytics record that the chat was used, never what you wrote.
If you allow notifications, we store a push token for your device so that we can let you know when we reply and, where applicable, about updates to your destinations. You can turn notifications off at any time in your device settings.
If you do not have notifications turned on, if a notification cannot be delivered, or if our reply stays unread for a while, we may send a copy of our reply to the email address linked to your account, with a link to open the conversation. If you reply to that email, your reply reaches our support inbox.
2.8 Emails about your trips, your subscription, and our offers
We use the email address linked to your account to send you emails related to Itinio:
- emails about the trips you plan in the app, such as tips and suggestions before you travel;
- service notices about your subscription, such as a reminder before a free trial turns into a paid subscription or a notice if a payment could not be completed;
- offers about Itinio’s own products and plans that are similar to those you have already used. For example, if you start a free trial of Itinio Explorer and cancel it, we may send you one email with an offer to keep Explorer at a lower price.
Emails about your trips and our offers include a link to unsubscribe, and you can also object at any time by writing to support@itinio.app. Once you unsubscribe, we stop sending you that kind of email. Service notices about your subscription are part of the service and are sent while they are relevant to your subscription. We send these emails through Brevo, and we measure whether they are delivered and opened.
2.9 Advertising measurement
We advertise Itinio on Facebook and Instagram. To know which of our ads lead people to install the app and start using it, and to show our ads to people who are likely to find Itinio useful, the app includes the Meta SDK, provided by Meta Platforms, Inc. Through it, the app shares with Meta:
- that the app was installed and opened;
- that you started a free trial or made your first purchase, with the product, its price, and its currency (never your payment details);
- technical data such as your device model, operating system, and app version, and an anonymous identifier for your installation of the app;
- your device’s advertising identifier, only where your device settings allow it, as explained below.
We do not share your name, your email address, your location, your trips, or your support conversations with Meta.
On iPhone, the app asks for your permission before it can use your device’s advertising identifier (Apple’s App Tracking Transparency). If you choose “Ask App Not to Track”, the identifier is not shared, and Meta can only use these events in a limited, aggregated way. You can change your choice at any time in Settings → Privacy & Security → Tracking. On Android, you can delete or reset your advertising ID in your device settings (Settings → Google → Ads, or Settings → Privacy → Ads, depending on your device).
Meta processes this data under its own terms and privacy policy, available at facebook.com/privacy/policy.
3. How we use data
We use personal data to:
- create and manage your account
- authenticate users securely
- save and sync plans, favorites, and related app content
- provide maps, routing, and location-based features
- operate, maintain, and secure the app and backend services
- process purchases and manage subscriptions and access to premium features
- understand how the app is used, through analytics, to improve it
- measure how well our ads on Facebook and Instagram work and show them to people likely to find Itinio useful, as described in section 2.9
- diagnose bugs and improve reliability and user experience
- respond to support requests and user feedback
- let you know about our replies to your support messages, by push notification or email
- send you emails about your trips, service notices about your subscription, and offers about our own products similar to those you have used, as described in section 2.8
4. Legal bases
Depending on your location, we rely on one or more of these legal bases:
- performance of a contract, to provide the app and requested features
- your consent, especially for location access and, on iPhone, for the use of your device’s advertising identifier, where required
- our legitimate interests in maintaining, securing, and improving the service
- our legitimate interest in offering you our own products similar to those you have used; you can object at any time, as described in section 2.8
- compliance with legal obligations, where applicable
5. How we share data
We do not sell your personal data. We may share data with service providers only to the extent necessary to operate Itinio and, as described in section 2.9, a limited set of app events with Meta to measure our advertising.
5.1 Service providers
- Google Firebase, for authentication and related backend support
- Google Sign-In, when you choose to sign in with your Google account
- Mapbox, to power maps and map-related experiences
- Amazon Web Services (AWS), for backend hosting, infrastructure, databases, and storage
- RevenueCat, to manage in-app purchases and subscription status
- Apple App Store and Google Play, to process payments for in-app purchases and subscriptions and, if you request a refund, to receive information about that purchase that helps them review the request (see section 3 of our Terms of Use)
- PostHog, for product analytics and usage insights
- Meta Platforms, to measure the performance of our ads on Facebook and Instagram (see section 2.9)
- Expo, to deliver push notifications to your device through Apple Push Notification service or Firebase Cloud Messaging
- Brevo, to send service emails, such as copies of our replies to your support messages and emails about your trips, destinations, and subscription
5.2 Legal or security reasons
We may disclose information if required by law or if reasonably necessary to protect the rights, safety, security, or integrity of Itinio, our users, or others.
6. Data retention
We retain personal data only for as long as necessary to provide the service, maintain user accounts, comply with legal obligations, resolve disputes, and enforce our agreements.
If you request deletion of your account or applicable personal data, we will review and process the request in accordance with applicable law and our operational obligations.
Support conversations are kept for as long as your account exists, so that your history with us is always available, and are deleted together with your account. Push tokens are deleted together with your account or when they are no longer valid.
7. Data security
We use reasonable technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Your rights
Depending on your location, you may have the right to request access to, correction of, deletion of, restriction of, or objection to our processing of your personal data, as well as the right to data portability where applicable.
You can stop the sharing of your device’s advertising identifier at any time through your device settings, as described in section 2.9.
To exercise these rights, contact us at support@itinio.app.
9. Children
Itinio is not directed to children under 13, and we do not knowingly collect personal data from children under 13. If you believe a child has provided personal data to us, please contact us so that we can review and address the situation.
10. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Material changes may also be communicated through the app or by other appropriate means where required.
11. Contact
If you have questions about this Privacy Policy or about how personal data is handled in Itinio, contact:
itinio LLC
412 W 7th St, Clovis, NM 88101, United States
Email:
support@itinio.app